1. Offer content that people really want to read, and they will visit your site. For example,
Powell's offers great author interviews on its blog.
http://www.powells.com/blog/
2. Keep it brief. The Inkwell Bookstore in Falmouth Mass., has a blog that's chock-a-block with quick, witty gems.
http://inkwellbookstore.blogspot.com/
3. Hang a shingle on every street corner. Vroman's Bookstore in Southern California is one of the regions oldest and largest indie booksellers. Go to their blog, and you'll also find links to their main website, their Myspace page and their Facebook page.
http://vromansbookstore.blogspot.com/
4. Use lots of nice images. Westminster Bookstore uses its blog as a way to showcase products and books with clean, attractive photography and cover images in every post.
http://www.westminsterbookstore.com/
5. Link to things people are talking about - as long as it's relevant to your audience. For example, when TV host Stephen Colbert "called out" J.D. Salinger and demanded he appear on the show, the folks at the Bay Area Cody's Books put up the video on their blog.
http://www.codysbooks.com/blog/index.jsp
6. Don't avoid being personal and conversational. The artists behind Moop handmade bags keep a blog that is part journal, part product sampler. It's readable, and makes you feel like you're buying from a friend.
http://moopshop.blogspot.com/
7. Share the link love. The online community is all about collaboration. Like-minded people working together to promote each other. Find other people who do what you do and do a great job of it. Be a part of the community, and you'll reap the rewards of everyone's hard work. http://sageanddaisy.blogspot.com/2008/03/featured-etsy-seller-of-week-jennifer.html
8. Quality photography. Especially if you're using a blog to feature your own products, the photography should be good. The blogger behind Pegasus Soaps does a good job of presenting clean, consistent shots of her products.
http://pegasussoaps.blogspot.com
9. Don't worry about "giving away the store." The more you teach others, the more they'll recognize you as an expert. http://thecraftychica.blogspot.com/
10. Remember it's a conversation. Ask as many questions as you answer. Invite other people to contribute ideas. Listen.
http://www.conversationagent.com/
Powell's offers great author interviews on its blog.http://www.powells.com/blog/
2. Keep it brief. The Inkwell Bookstore in Falmouth Mass., has a blog that's chock-a-block with quick, witty gems.
http://inkwellbookstore.blogspot.com/
3. Hang a shingle on every street corner. Vroman's Bookstore in Southern California is one of the regions oldest and largest indie booksellers. Go to their blog, and you'll also find links to their main website, their Myspace page and their Facebook page.
http://vromansbookstore.blogspot.com/
4. Use lots of nice images. Westminster Bookstore uses its blog as a way to showcase products and books with clean, attractive photography and cover images in every post.
http://www.westminsterbookstore.com/
5. Link to things people are talking about - as long as it's relevant to your audience. For example, when TV host Stephen Colbert "called out" J.D. Salinger and demanded he appear on the show, the folks at the Bay Area Cody's Books put up the video on their blog.
http://www.codysbooks.com/blog/index.jsp
6. Don't avoid being personal and conversational. The artists behind Moop handmade bags keep a blog that is part journal, part product sampler. It's readable, and makes you feel like you're buying from a friend.
http://moopshop.blogspot.com/
7. Share the link love. The online community is all about collaboration. Like-minded people working together to promote each other. Find other people who do what you do and do a great job of it. Be a part of the community, and you'll reap the rewards of everyone's hard work. http://sageanddaisy.blogspot.com/2008/03/featured-etsy-seller-of-week-jennifer.html
8. Quality photography. Especially if you're using a blog to feature your own products, the photography should be good. The blogger behind Pegasus Soaps does a good job of presenting clean, consistent shots of her products.
http://pegasussoaps.blogspot.com
9. Don't worry about "giving away the store." The more you teach others, the more they'll recognize you as an expert. http://thecraftychica.blogspot.com/
10. Remember it's a conversation. Ask as many questions as you answer. Invite other people to contribute ideas. Listen.
http://www.conversationagent.com/
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